This article touches upon the problem of identifying and analysing speech manipulation in the texts of the German-speaking media. The media determines linguistic and cultural pictures of the world, so the analysis of media language will help to establish trends of influence on the cognitive consciousness of society. In today’s geopolitical environment, the basic functions of the media transform, as it uses specific techniques of speech manipulation to achieve informational and emotive effectiveness, allowing for the distortion of the cognitive perception of information by the audience. The material for this study was German-language media texts, selected by means of a total sampling and semantic-syntactic analysis. The relevance of the study lies in its linguistic and extralinguistic factors. The author states that in the conditions of information pollution all the participants of communication should be able to identify speech manipulation in a text, qualify information in terms of its significance or reliability, and to the risks of exposure to manipulative actions. Taking the peculiarities of speech manipulation methods used in the modern German-language media texts into account, the recipient must have sufficient interpretational competence to allow him or her to overcome the barriers that prevent the identification and mental comprehension of the means of speech manipulation in the texts of foreign-language publications. The main purpose of this study is to remove some difficulties in the perception of information in German-language media text by presenting signs of indirect pressure and speech manipulation in them. To this end, the article classifies the basic techniques of speech manipulation in terms of linguistic analysis, and also justifies the expediency of forming interpretative competence in the sphere of epistemic vigilance. We argue that this competence is effective when it comes to levelling the negative impact of the discourse of German-language media on the cognitive consciousness of the audience.